MASTERING TALENT BUSINESS MASTERCLASS BY FOJET TALENT ACADEMY

MASTERING TALENT MASTERCLASS OUTLINE

TALENT DEVELOPMENT
SPEAKER: DOTUN ADEMILOYE
– Concept of Talent Development
– Setting Goals – Short term and long term goals.
– SMART goals for 6 months, 1 year, 4 years, 10 years, 15 years and 20 years.
– Minimum Viable Product – MVP for Musicians
– Marketing Plan for Talent (Musicians etc)
– Strength (SWOT Analysis)/ Past success
– Your Audience
– Life Cycle Marketing – LCM

BRANDING
– Goals – Brand yourself with your future in mind
– Graphics and Branding
– Press Kit (Electronic and Printed)

TOURING AS AN ARTIST
– Touring Plans
– Media Strategy
– Building your Fan base and social media following
– Music Distribution – retail strategy
– Thoughts
– TEACHING ARTIST
SPEAKER: KIM POOLE (USA)
– Concept of Teaching Artistry
– What is Teaching Artist?
– Who is a Teaching Artist?
– The Birth of TAI in Nigeria
– Development of Teaching Artist in Africa
– The Teaching Artist virtual Classroom and Benefits
– Application for New in-takes

MASTERING THE MUSIC BUSINESS
SPEAKER: OBA SIJUADE (PRESIDENT AMAMN)
– What is Music Business?
– Music Business in Nigeria
– The music business value chain
– Pitching as an artist – endorsement, record and distribution deals
– Associations in the Music Entertainment industry to become a member – PMAN, AMAMN, COSON and so on.
– Why you need a Manager?
– What your Manager should do and not do
– Types of Managers.
– Why you need an Agent.
– Difference between an agent and managers.
– Hints – Entertainment Law
– Music Royalties.

MUSIC PROMOTION – PR
– How to go about it – The buying Fallacies
– Publicist
– Different types of Promotion – influencer marketing
– Offline promotion – Press releases
– DJ promo
– Radio Promo

MEDIA, DIGITAL RIGHTS AND ROYALTIES
SPEAKER: AYO MAKINDE
– What you should know about the media when promoting your work.
– PR Packages to help promote your music in Africa.

THE GAME OF MUSIC BUSINESS (PODCAST)
SPEAKER: METEJ H (USA)
– International Best Practices
– Why few artist get endorsement deals and achieve success.
– Ability to make quality music
– Understanding how the music business works.
– Learn what you need.
– Understand the basic general concept of business.
Q & A SESSION

To register click on this link.
https://www.eventbrite.com/e/mastering-talent-masterclass-tickets-47293445970

MASTERING TALENT MASTERCLASS.
For:
Performing and Recording Artists,

https://ift.tt/2lLJll1 muusicians, Song writers, Composers, Dancers and choreographers, Artist managers, Music producers and Record Label Executives. *Certificate of participation will be awarded.* For Early Registration and for free tickets here.
Follow on Instagram: @masteringtalent

Click on this link to register.

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